Power List 100 2023 – CEOs

Those who sit at the top of the tree, the CEOs, are the most important people within car makers. They wield great power, especially in their strongest regions.

Their roles have, however, shifted in recent years, with the push of electric cars, and the need to prioritise tech and software over all else, requiring a change in thinking and working

Some have failed to make the change, others have thrived. It is those that we celebrate within the Power List 100, sponsored by Keyloop.

Power List 100 2023 – CEOs

Mary Barra, chair, CEO General Motors

Mary Barra is a General Motors veteran, having worked at the firm since she was 18. She is also one of the longest-serving CEOs of the major car companies having been promoted to run GM in early 2014. Navigating the firm through major structural changes and headwinds, she has prioritised production of large SUVs and pick-ups to ensure profitability. Recently, she has done a deal with Tesla to give GM EV customers access to its well-regarded Supercharger network.

Jim Farley, president, CEO Ford

Firmly known as a ‘car guy’ who is fond of racing his Ford GT40 sports car at weekends, Jim Farley took over as Ford CEO in 2020, and has rapidly transformed a company in need of re-energising for a new generation. Not long after he started the job, the company’s stock doubled and at one point was valued over $100 billion. Under his tenure, Ford Europe has been overhauled, which includes the demise of the Fiesta, replaced by a focus on SUVs and electrification.

Makoto Uchida, president and CEO, Nissan

Taking over from the infamous Carlos Ghosn, Makoto Uchida had his work cut out for him when the long-time Nissan executive became the chosen leader in late 2019. After a disastrous 2019 and 2020, Uchida returned Nissan to profit: its 2022 profit was up an impressive 52% year-on-year despite the prolonged shortage of semi conductors and parts supply issues due to the shutdown in China. He has also renewed Nissan’s alliance with Renault under new terms which now means the two car makers are equal partners.

Jaehoon Chang, CEO, president  Hyundai Motor Group 

Jay Chang was appointed as CEO and president in late 2020 having proven himself running the group’s Korea region and more recently its luxury Genesis brand. The widespread success of models such as the Hyundai Ioniq 5 and Kia EV6 demonstrates a company on the pulse in this era of electrification. Plus, Chang has transformed the company far beyond EVs; it is developing expertise in urban air mobility, autonomous driving, fuel cells and robotics.

Adrian Mardell, CEO JLR

Adrian Mardell is born and bred JLR, having worked at the company for 32 years before taking the top job. It is no light undertaking: JLR’s woes were reported long before the broader industry issues of recent times. With Mardell’s ingrained knowledge of Gaydon and JLR back in the black, he is perfectly placed to lead the firm’s new House of Brands strategy and the reinvention of Jaguar as an electric hyper-luxury brand.

Masahiro Moro, president CEO Mazda

Another long-time employee, Moro has previously overseen Mazda Europe and most recently headed up the all-important American market, the company’s largest. Appointed earlier this year, Moro plans for the profitable firm to grow further in the US. He will also oversee its electrification strategy which includes electrifying all of its cars from 2028, a relatively late move from Mazda which has previously been cautious about fully embracing electrification. 

Toshihiro Suzuki. President, Suzuki Motor Corporation

In power since 2021 when he took over from his retiring father, Toshihiro Suzuki is transforming the firm’s structure by simplifying operations and improving corporate culture. He is pushing forward with electrification – led by what individual markets require – and will lean heavily on partner Toyota for technology. Suzuki remains strong in core countries such as India where it accounts for around 40% of the market.

Toshihiro Mibe, CEO Honda 

Having recently admitted that Honda had fallen behind in the EV race, Toshihiro Mibe is executing a far-reaching and swift strategy which hinges on new models, improved batteries, powerful software and an entirely new driver interface, developed in-house, to rekindle Honda’s fire. Mibev is also overseeing the introduction of a heavily modernised production system and has secured a new supply of semiconductors.

How are the 100 names in Autocar’s Power List chosen?

The Power List ranks is made up of the world’s 100 most influential automotive heads, based on the following criteria: global reach and influence, spending power, share of voice, technological influence, future growth potential and market capitalisation. 

The top 10 are ranked and the remaining 90 names on the list are grouped into categories, including executives from more traditional car makers to the rising powerhouses from China and the latest technology and mobility companies. 

These names were chosen by the editors of Autocar Business, the B2B product from the publisher of Autocar, designed to bring industry readers even closer to the inner workings and key players of the global automotive industry.

The full list will be available to download on 18 October.